A common mistake freelancers make when first approaching a client is trying to get hired. I know what you’re thinking – “Wait, what? What do you mean my goal shouldn’t be to get hired?” Mind that the operative phrase here is “when first approaching a client” – when pitching clients or replying to prospects’ inquiries, that is. Intrigued?
Watch the video or read the transcript below to learn more.
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Today I’ll share a well-kept secret – what your goal should be when first approaching a client.
(Hint – it shouldn’t be getting hired!)
You have professional skills you want to get hired for. You may even have some experience as a freelancer. You have so much to offer to any given client. You know that! But how do you land that project you want so much?
Sure, you have to impress the client but how could you possibly cram in a brief email everything that you know and everything that you can do for them to improve their business?
After all, that’s what the first contact is all about, right? To convince them that you are the right fit for their project!
Rarely, if ever, clients decide to hire a freelancer based solely on a proposal.
Why try then to sell yourself all in that single message?
It’s way better if you hook them with your email so much, that they urge to reply, begging for more information. Charm them with your email.
This of course doesn’t mean you have to lick their boots and send flattering proposals without any substantial information. No!
What I’m saying is – don’t try to share everything you know for the client in that single first email you send. Your goal when sending your proposal is to spark the clients’ interest and make them reply to you. Once they reply, you’ll have the chance to further discuss and convince them you are the right fit.
The difference between sending an application and actually being interviewed for a project is that single reply you so much want your client to send you. Don’t blow it. Craft your proposals with the right goal in mind.