Diana Marinova

Freelance Mentor & Marketing Consultant

Educating Freelance Clients They Get What They Pay for

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Educating freelance clients that they get what they pay for is an important part of the freelance marketing process. As a freelancer and a client, I strongly believe it is the freelancer’s job to sell themselves for the money he or she deems fair. Low-paid competition only makes it harder but nevertheless, it’s not the client’s fault there are people willing to work for pennies. The change lies within us, the freelancers.

So let me tell you a story about educating clients about your prices and why you should stand up for yourself.

How to Calculate Your Minimum Hourly Rate as a Freelancer

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What? You don’t have a minimum hourly rate yet? OK, don’t panic! This is easily fixable, as long as you realize the importance of setting such a rate as a freelancer.

Your minimum hourly rate is the rate under which you will never ever accept a job offer.

Depending on the project specifics, you can always change the rate during the negotiations to reflect the specific project scale or complexity of the tasks involved. But it’s important you set the bar correctly (if you want to make a good living as a freelancer, that is).

Here’s a quick formula you can use …

How to Calculate Your Freelance Rates

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A big portion of my organic search traffic comes as a result of queries relating to freelance rates. I plan to write specific posts to address readers’ questions about how much freelancers of certain professions charge (e.g. social media marketers, marketing consultants, email marketers, etc.) but in the meantime, I’d like to draw your attention to a freelance pricing guide that already is available on this blog. It consists of four parts and I am sure it will address most, if not all of your questions.

Make no mistake – this post will not tell you how much you should charge. It’ll do you one better 😉 It will guide you through the process of deciding what your hourly rate should be, how to calculate your rates on a project basis, and even how to decide whether to charge by the hour or by the project.

How Misplaced Loyalty Can Cripple Your Freelance Success

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Remember how we established you shouldn’t lower your prices for clients who promise you future work? Working for ages with the same client at a significantly lower rate than your market rates only because they hired you early on in your freelance career, isn’t a viable option either.

Here’s a quick break-down how misplaced loyalty can hurt you in the long run.

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