I know the saying “If it ain’t broke, don’t fix it”. I am a huge fan of it. But recently, I am trying to spice it up a bit – not because I need more work (I don’t) but because I want to push my limits and do more for my clients and for myself as a client. The best way to do that is through experimenting. See why in the video below.
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Today I’ll give you some food for thought about experimenting and how it can boost your freelance success.
I get it – you are at a stage of your freelance career where things are going well for you. You get invited to projects on a regular basis. You have a couple of long-term clients whose workload is enough to make it through the month. You are so familiar with the projects you work on that anything can hardly ever surprise you. Guess what!
You are stuck in your comfort zone and that could kill your freelance career.
If you do too much of the same thing, it will become routine. While that is a good thing when developing new habits, it is absolutely not good when your job becomes just a tedious chore you have to do yet another day.
If you don’t challenge yourself, you’ll start hating what you do. And if you hate being a freelancer, you won’t be a successful one, I promise.
The best way to challenge yourself as a freelancer is through experimenting.
And I don’t mean run experiments at your clients’ expense. I mean develop new skills. Try new things to improve your existing skills. Employ new tactics and techniques to improve your performance and your clients’ campaigns, sites or businesses. Strive to excel and improve, every day. Win new clients just to bring variety in your work.