Diana Marinova

Freelance Mentor & Marketing Consultant

State of Mind for Freelance Success

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Some people get into freelancing with a somewhat negative attitude. Their state of mind follows a line of thinking similar to these:

The financial crisis made my life really tough and being a freelancer is not ideal but I am desperate and ready to work for pennies (that’s what freelancing is, right?)
I am a hard-working highly-qualified professional but nobody wants to hire me, I don’t know why, I don’t know what else they want…
I am super smart but employers never give me a chance, they are stupid like that – not understanding that I am good and they miss on the opportunity to hire me
Some of these sound ridiculous but when looking for freelancers, I have heard every single one of them. Don’t be like that, please. If you truly want to succeed as a freelancer, you must shift your perspective. Choose to be positive for freelance success!

Poor User Experience – 4 Ways Your Website Design May Be the Reason

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The incredible cheesiness (or should it be cheesy incredibleness?) of flamboyant websites does manage to hook us to them. The unrestrained use of colors, the prettily scattered widgets and animations, and the glossy landing page are the result of the go-for-broke ambition of a web designer.
Does such a website look fab? Darn straight. Does ‘fab’ guarantee great user experience? The answer lies somewhere between “oh yes” and “not quite”.

Let’s Call It The Freelance Cycle – What Is It?

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I have crossed paths with many people who have gone through “the freelance cycle” as I like to call it. And no, I am not talking about the feast and famine cycle – if you read my blog regularly, you know I strongly disagree with the necessity of such phenomenon in the life of any freelancer.

I am talking about the early signs of “since I was fired from my day job, I have tons of work to do!” and what follows after that. All the stages a freelancer goes through between day 1 of his or her freelance career and the moment they finally achieve work-life balance. Here’s how it went for me.

3 Freelance Marketing Ideas to Attract Customers on LinkedIn

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This post comes as a reply to an email I got from a reader. He asked me if I can share any ideas to attract new customers on LinkedIn. Then I realized – he was just another freelancer among many out there who didn’t know where to start with his freelance marketing activities. So here are the top 3 things every freelancer should do on LinkedIn to attract customers.

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