Diana Marinova

Freelance Mentor & Marketing Consultant

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How Being Proactive Matters for Freelance Success

By Diana Marinova 7 Comments

How Being Proactive Matters for Freelance Success

Being proactive is one of the most important traits you should have to succeed as a freelancer. Today I’ll briefly talk what this means. I’ll throw in a couple of examples how to do it, too. Watch the video or read the transcript below.

Filed Under: Working from Home

How to Craft LinkedIn Updates to Improve Your Marketing as a Freelancer

By Diana Marinova 5 Comments

How to Craft LinkedIn Updates to Improve Your Marketing as a Freelancer

Many of my readers struggle with crafting LinkedIn updates. I know it, because many of you have asked me for help in that domain.

So in this post I’ll share four steps how to write better LinkedIn updates. Furthermore, I’ll show you how to put the tips into practice through a real-life example. Read on.

Filed Under: Using LinkedIn for Freelance Success

How Experimenting Can Boost Your Freelance Success

By Diana Marinova 6 Comments

How Experimenting Can Boost Your Freelance Career

I know the saying “If it ain’t broke, don’t fix it”. I am a huge fan of it. But recently, I am trying to spice it up a bit – not because I need more work (I don’t) but because I want to push my limits and do more for my clients and for myself as a client. The best way to do that is through experimenting. See why in the video.

Filed Under: Working from Home

Have You Worked Out Your Ideal Client Profile Yet?

By Diana Marinova 4 Comments

Have You Worked Out Your Ideal Client Profile Yet?

Sometimes freelancers are stuck working on a boring project or with a client whom they don’t quite like. This happens mostly when they don’t pick carefully their prospects and clients. They cannot say NO and end up working with everyone who is interested enough to offer a contract. This doesn’t sound like a sound strategy, wouldn’t you say?

A reader once emailed me a great analogy – you don’t invite in your home everyone who comes knocking on your door. Why then so many freelancers are eager to please every prospective client who sends them an email? Why do so many freelancers agree to work with people they don’t like?

A great way out of this situation is working out your ideal client profile.

Filed Under: Freelance Marketing

How to Calculate Your Minimum Hourly Rate as a Freelancer

By Diana Marinova 6 Comments

How to Calculate Your Minimum Hourly Rate as a Freelancer

What? You don’t have a minimum hourly rate yet? OK, don’t panic! This is easily fixable, as long as you realize the importance of setting such a rate as a freelancer.

Your minimum hourly rate is the rate under which you will never ever accept a job offer.

Depending on the project specifics, you can always change the rate during the negotiations to reflect the specific project scale or complexity of the tasks involved. But it’s important you set the bar correctly (if you want to make a good living as a freelancer, that is).

Here’s a quick formula you can use …

Filed Under: Freelance Pricing Strategy

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I'm a freelance marketing consultant by day and a traveler by heart. ツ I blog to help fellow freelancers and small business owners achieve their goals within budget. Click here to learn more about me...

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