Diana Marinova

Freelance Mentor & Marketing Consultant

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Focus on Your Product Benefits instead of Features

By Diana Marinova 7 Comments

Product Benefits vs Product Features

Small business owners often make the mistake of advertising a product and its features instead of focusing on the product benefits. And the benefits directly relate and speak to the consumer needs. Today I’ll show you how to easily focus on the benefits of a product and not its features.

Filed Under: General Marketing Tips

How Having a Plan Matters

By Diana Marinova 29 Comments

How having a plan matters

Marketing planning IS important but this post isn’t about that. Now, I’d like to talk about having a plan, any kind of plan – and how it matters. Having a plan brings in structure. No more chasing your tail, no more…

Filed Under: General Marketing Tips

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I'm a freelance marketing consultant by day and a traveler by heart. ツ I blog to help fellow freelancers and small business owners achieve their goals within budget. Click here to learn more about me...

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