I’m about to embark on a few weeks trip to the Netherlands and the US in a few days and naturally, I spend the majority of my time planning the trip, researching accommodation, booking airplane tickets, reviewing mobile carriers with good internet plans, and all those fun things that go hand in hand with working while traveling. In the process, I realized customer relations in the travel industry have a lot to do with prospecting as a freelancer. So let me tell you a story and what not to do when talking with prospective freelance clients.
Some time ago I shared one sure way to stand apart from the crowd – adding value for clients; instead of making a huge price discount, offer value-add services. Today, I’ll share another sure way to stand apart from the crowd, if you use websites like Upwork (formerly oDesk) and Elance – that’s writing a customized cover letter.
Why writing customized cover letters is a sure way to stand apart
In my freelance career, I’ve been a team manager multiple times and hired many freelance contractors. So I speak from experience on both sides of the fence—I have written many cover letters, and I’ve read my fair share too.
On May 5, 2015 oDesk relaunched as Upwork. The news dominated the internet for a day or so. Various online media and freelancers blogged on the topic, listing all the information they have received from the company’s PR department. But what does this name change really mean for us, freelancers and clients who have been using oDesk for years?
First, let’s see the official information about Upwork (formerly oDesk).
A lot of freelancers get to the interview stage but fail to secure a contract because they do rookie mistakes. Most often, they don’t know better yet due to lack of experience. They may not even realize when their behavior is unprofessional or unethical.
To help you be a better freelancer and land more projects, I’ll share the top three things I continuously see freelancers do during negotiations with freelance clients, which in most cases cost them the project.
Thank you so much for helping me choose a cover for my first book about freelance. (If you are just joining the party, check out last week’s post where I asked my community to pick their preferred cover, two versions included.)
I was thrilled that more than 150 people voted in the poll – here’s a snapshot of the poll results on Sunday evening when I closed the poll.
And we have a winner. Kinda … Read the post to the end to see the (unexpected) grand reveal of the book official cover.