Everyone who’s been an active blogger for a while knows that blog commenting is an excellent way to make some friends in the blogosphere, to support fellow bloggers and even to attract some fresh traffic. There’s nothing better than a blog post with many comments – it just speaks for an active community, right? However, not always the good intentions turn into good practices. So I’ll share some dos and don’ts of blog commenting I’ve noticed the most in my experience.
Always add value to the discussion through your blog comments
I have always disliked comments like “great post, very useful, thanks!”. Those are usually left regardless the blog post and with the single purpose to get a link back. I call them “empty” comments. In my opinion, if someone doesn’t have anything to add, better move on. Only meaningful comments which bring new info or new perspective into the discussion are worth sharing. Otherwise, we turn our blogs into low quality link exchange machines…
Use your own name when blog commenting
I hate it when I see comments left on behalf of keywords or companies. Call me an idealist, but the blogger has spent time researching, writing and sharing their ideas – why not return the favor and build a nice community around that blog because we like the content; because we care’ because we want to? You don’t identify yourself as Company X or Keyword 1 when talking to friends, right? So why do it when commenting on blogs. For me, it is an intrusion. If you must also include your company brand – that’s fine, but do it after you state your name first 😉
If you are the blogger, always reply to the comments on your blog posts
For the purpose of live community, the blogger has to hold their end of the bargain as well. The commenters have spent some time reading the blog posts and leaving comments – so it is only fair and correct to reply to these comment; or the very least – thank the readers for the time and blog commenting done.
Don’t abuse the blog or anyone on that blog (author or commenter)
Blogs are an arena for personal opinions, thoughts and beliefs. It is the single most powerful tool for self fulfillment, I think. So, most often blog posts are more subjective and personal than not. If you disagree with the blogger or some other commenter views – say so; but don’t insult the other participants in the conversation; don’t take it personal and more importantly – don’t make it personal. Don’t spam. Don’t intrude. Don’t attack others. We can always agree to disagree.
Don’t leave a link unless it is highly relevant to the post or someone asked for it
And I am not talking about the link to your website along with your name – that’s fine; that’s actually encouraged… not for some other reason but because if you add great value through your comments, other community members would want to check your own website or blog out – give them an easy way to do so 😉 I am talking about selling and pitching your new book or product or service under the false pretense of blog commenting. That’s a no-no for me.
Don’t be afraid to share your opinion and ideas
If you think you have something to add, just do it. I can assure you that every blogger wants to hear what their readers have to say – good or bad (as long as it is positive criticism, of course). A good comment can start an even better discussion; it can bring in a whole new and different perspective into the conversation – and that’s a good thing so don’t hold back your wild thoughts 😉 Besides, blog commenting is a great way to add topics to your blog editorial calendar.
Your turn – what other dos and don’ts would you add to this list?
P.S. Before anybody mentions it, I have not included CommentLuv neither as do, nor as don’t because I know it may be a controversial topic. Soon I will publish a post dedicated to CommentLuv plugin and why I wouldn’t add it to my blog. 😉