Diana Marinova

Freelance Mentor & Marketing Consultant

  • Home
  • About me
  • Work with Me
  • Mentoring & Coaching
  • Blog
  • Free Resources

Blog Editorial – The Bloggers’ Best Friend

By Diana Marinova 21 Comments

Blog Editorial - The Bloggers' Best Friend
Image by By Stuart Miles | Free Digital Photos

As we discussed last week, one of the first things to do when starting a blog is to blog regularly. I don’t know about you, but the only way for me to do that is to have a blog editorial.

The blog editorial enables me to write in my own pace

When I have it all on paper, I know what I need to write and what the due date is. The blog editorial helps me stay organized even in the creative process of writing. If the inspiration happens to come at midnight on a Tuesday, I can just open my blog editorial and see what the next article I need to write is. If I feel like writing about something in particular which is not ob my blog editorial – no problem; I just add another topic to my blog editorial where appropriate and start writing…

Having a blog editorial also helps me a lot when running multiple blogs

I can get easily overwhelmed or confused whatΒ toΒ publish when and where. So, when it’s all there, in written, I can always double-check and more importantly – I can always plan the time I will need to write certain content before I lose my sleep over deadlines.

Creating a blog editorial somewhat frees my mind

When starting a blog, I have so many things to say that I often cannot decide what’s more important to be said first. So it’s a relief when at some point I spare the time to think about the logic in my blog, the topics I want to cover, the sequence of the different posts; and afterwards – I just sit and write without thinking and worrying what should be written, when, how, why…

On the other hand, when I have been running a blog for a long time, sometimes it’s hard to come up with new topics. Maybe everyone’s been in the situation when you stare at the blank sheet of paper (or new word doc) and just don’t know what to write about. With the blog editorial – this never happens to me. I always know what I am going to write about. Well, I might stare in the blank document titled “Blog editorial” but that’s another thing πŸ˜‰

The blog editorial improvesΒ the blog posts qaulity, too

Last but not least, having all the topics in one place and in advance helps me better research, if research is needed. Nowadays, we spend a great deal of our time online, right? We read a lot of interesting and useful content on daily basis. So when I come across something interesting which relates to one of my soon-to-be-written articles, I put it down on my blog editorial – to remember and make the reference when the time comes.

Creating a blog editorial isn’t hard and is a matter of preferences

I have always used plain word document to create my blog editorial but recently I started looking around an app to do that. I am just trying out Evernote but so far, the only difference I see is that I can sync my notes – I have access to the editorials or blog posts ideas and notes across all my devices – PC, laptop, tablet, phone. It’s an important difference though – I never know when a new idea will come to mind and I’ll have to write it down πŸ˜‰

If we forget for a moment about the technical side of things, creating a blog editorial for me is a process. I try to have blog editorial for 2-3 months ahead for a new blog and for at least a month ahead for well established blog. So I spent a few hours every now and then to actually create the blog editorial. I recently came across a great article by Jeri Walker where she gives a great tactic of coming up with new topics for your blog. Her post is titled What to blog about. I am yet to try it myself πŸ˜‰

I usually draft topics ideas on the go. I compile raw info on daily basis using the following informational sources:

  • just browsing online
  • conversations with clients and friends
  • readers’ comments, questions and emails
  • interactions with other bloggers and the community on social media
  • and basically everything else that comes to mind.

Once it’s time to create the blog editorial, I open this file with ideas and start bringing in structure to it – what topics, what keywords, what structure for each article, etc.

Bottom line – the blog editorial basically ensures that I will blog regularly

and that I am prepared to do it in my own pace. It helps me write better content. And it makes me a better blogger and a better member of the community.

Your turn – how does having a blog editorial matter to you?

Filed Under: Blog Marketing and Management

You may also like:

Ebook Review - How to Start a Travel Blog and Make MoneyE-book Review for All (Wanna-be) Travel Bloggers Out There Blog Post Ideas – How to Never Be Stuck AgainBlog Post Ideas – How to Never Be Stuck Again Blog Marketing Strategy - Why We Need OneBlog Marketing Strategy – Why We Need One Blog Niche - Know the Purpose of Your BlogBlog Niche – Know the Purpose of Your Blog

About Diana Marinova

I'm a freelance marketing consultant by day and a traveler by heart. ツ I help fellow freelancers and small business owners achieve their goals within budget. Stay updated and get a free ebook - join here!

Comments

  1. Trinidad Pena (@trinidad_pena) says

    at

    This great. I find picking topics is the most time consuming part of blogging. If you plan ahead, then you are golden! Great post. Very helpful!

    Reply
    • Diana says

      at

      thanks for your comment, Trinidad! And for your feedback – glad you find the post helpful. Stay tuned for more πŸ˜€

      Reply
  2. Hola BackGrinder says

    at

    I’ve never heard the term “blog editorial” before, I always say “content calendar” but whatever you call it the thing is indispensable. You need a plan, but you also need to stay on top of events. This can be a holiday (you should always plan those posts ahead of time, of course), or a professional event in your space like a big trade show or product release, or something seasonal. By checking ahead and preplanning these you stay ahead of the curve. You may have 5 great holiday recipes, but what’s the use if you don’t post the article early enough for your readers to get to the store and buy ingredients? And blogging about a big convention in your profession is good, but how will people attending know to look for your posts if the firsat one goes live while they are checking into their hotel?

    Reply
    • Diana says

      at

      I’ve never heard for “content calendar” but you are right that it probably is better to say “blog editorial calendar” rather than just “blog editorial” – my bad πŸ˜€

      As for staying on top of events – the editorial calendar will help you do that as well, especially if you;re like me and often forget what day of the week it is or which time of month. πŸ˜‰

      Thanks for stopping by!

      Reply
  3. shaun rosenberg says

    at

    That sounds like a good idea. I’ve had some problems coming up with regular posts in the past, so this might help. I already have a list of posts I want to write, I just haven’t decided when I should publish them by.

    Reply
    • Diana says

      at

      if you have already a respiratory of articles, that’s fine – for me, blog editorial calendar comes in handy exactly when I feel stuck and when I lack inspiration or motivation to come up with something new πŸ˜‰ Thanks for your comment, Shaun πŸ˜€

      Reply
  4. Jeri Walker-Bickett (@JeriWB) says

    at

    My main problem with blogging has been settling on the type of topic posts which will suit me best, and I can definitely see how a calendar would come in hand. Also, thanks for sharing my link.

    Reply
    • Diana says

      at

      you’re welcome, Jeri! always glad to link out to good content πŸ˜‰

      What do you mean your biggest challenge is “settling on the type of topic posts which will suit me best”? What different types of posts are you trying to choose from… sorry – couldn’t quite understand your point πŸ˜€

      Reply
  5. ShapeDaily (@ShapeDaily) says

    at

    Finding topics is a very hard part of keeping a blog going. I like to search different social media sites and websites and find some trending topics that help me come up with new ideas. Thanks for the info!

    Reply
    • Diana says

      at

      right, social media has been a source for me, too – always new ideas waiting to be discoverd and discussed πŸ˜‰ Thanks for stopping by πŸ˜€

      Reply
  6. Susan Cooper/findingourwaynow.com says

    at

    I agree that focusing on topics can be the hardest part about blogging. You want to be able to maintain content in your niche but what happens when you have already tapped out all that information. πŸ™‚

    Reply
    • Diana says

      at

      oh, Susan, do you really think you can ‘tap out’ all the information in your niche – whichever it is? Don’t think so… With the internet and the world developing in such a fast pace, i really don;t think there will be ever a moment when a good blogger, blogging in a specific niche, would not have anything else to say. Coming up with topics on their own may be hard at some point, yes – but that’s a creativity problem, not a information depletion. Yet another reason to help each other tap into our own creativity πŸ˜‰ Thanks for your comment, Susan!

      Reply
  7. Johnny Bravo says

    at

    Hi Diana, great post. I life and die by a blog editorial. I only use OneNote though. It’s not as transferable to the other platforms as EverNote is. But it has worked very well for me. I set up tabs for each month and then have a page for each upcoming post. Doing it this way, and being able to see all my upcoming posts for the month helps me stay on track with the theme i have planned out.

    ~ Johnny Bravo

    Reply
    • Diana says

      at

      Thanks for your comment, Johnny! Your way sounds cool and pretty organized πŸ˜‰ I catch myself more and more often jotting things on my phone when in the park or on my tablet when waiting at the dentist… So, being able to sync different devices is important for me. But what you said about having different tabs for different months – wow, this would be perfect for me! πŸ˜€

      Reply
  8. Jessica Fedorko says

    at

    Thanks for the advice! So you think we should plan 2 months in advance? I had better start doing that for sure. I was wondering, is there a best “time” to post blogs? Should it be regular, like every week/3 times a week or an every day sort of thing? Right now I’m posting when I have a blog ready, once or twice a week during the weekdays.

    Reply
    • Diana says

      at

      Yes, i think planning 2 months ahead will enable you to write freely – worry-free of the topics… but hey, it is a matter of personal preference and time availability – i am sure we can do just fine with a week ahead planning or no planning; it’s just easier for me with 2 months ahead πŸ˜€

      as for the best time for posting – i remember reading somewhere (sorry for not sourcing, i really don;t remember where) – that Monday morning is best time to post, around 9 am (probably EST?); while Saturday is the best time to email or do something else to attract comments – people read on Monday morning the most and comment on Saturday morning the most πŸ˜€

      about the regular thing – yes, i think you should blog regularly – this is one of the 6 tips when starting a blog that i shared earlier this month.

      Thanks for your comment, Jessica! and stay tuned for more tips πŸ˜‰

      Reply
  9. Ariana says

    at

    I can’t survive without my editorial calendar! Up until January I blogged at 3 different locations (now I’m down to 2), and it was the only way I survived! I love being organized, and I have complex forms in my calendar to help me organize posts months in advance.

    Reply
    • Diana says

      at

      that sounds great Running multiple blogs for me would be impossible without blog editorial calendar, literally impossible – so i hear ya loud and clear! Thanks for stopping by πŸ˜€

      Reply

Trackbacks

  1. Dos and Don'ts of Blog Commenting | Diana Marinova Freelance and Marketing Blog says:
    at

    […] If you think you have something to add, just do it. I can assure you that every blogger wants to hear what their readers have to say – good or bad (as long as it is positive criticism, of course). A good comment can start an even better discussion; it can bring in a whole new and different perspective into the conversation – and that’s a good thing so don’t hold back your wild thoughts Besides, blog commenting is a great way to add topics to your blog editorial calendar. […]

    Reply
  2. Blog Marketing Strategy - Why We Need One | Diana Marinova Freelance Marketing Blog says:
    at

    […] so that you build a strong community of loyal readers and commenters. Read my recent post about blog editorial calendar, if you […]

    Reply
  3. Blog Post Ideas – How to Never Be Stuck Again | Diana's Freelance Marketing Blog says:
    at

    […] have a blog editorial calendar for at least a quarter ahead, sometimes more (right now, my calendar is planned for 6 months to […]

    Reply

Leave a Comment (and please, use your name :-)Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

  • Blog Marketing and Management
  • Diana Guesting at…
  • Freelance Marketing
  • Freelance Pricing Strategy
  • Freelance Tips
  • General Marketing Tips
  • Social Media Marketing Tips
  • Time Management Tips
  • Using LinkedIn for Freelance Success
  • What's New
  • Working from Home
  • Working with Freelancers

Recommended for New Freelance Writers

Write Your Way to $1K with Elna Cain

Top Posts & Pages

  • Home
    Home
  • Join Email List
    Join Email List
  • How to Craft LinkedIn Updates to Improve Your Marketing as a Freelancer
    How to Craft LinkedIn Updates to Improve Your Marketing as a Freelancer
  • 3 Ways Time Tracking Aids Your Freelance Success
    3 Ways Time Tracking Aids Your Freelance Success
  • How to Make Money Freelancing
    How to Make Money Freelancing

About me

I'm a freelance marketing consultant by day and a traveler by heart. ツ I blog to help fellow freelancers and small business owners achieve their goals within budget. Click here to learn more about me...

My Book on Amazon

Diana's Freelance Tips

Let’s Connect

Check my services page and complete the form there if you want to hire me. Use the contact form on my contact page to get in touch for anything else. And be sure to connect on social media!
Follow Us on LinkedInFollow Us on Google+Follow Us on FacebookFollow Us on TwitterFollow Us on PinterestFollow Us on YouTube
  • Home
  • About me
  • Work with Me
  • Mentoring & Coaching
  • Blog
  • Free Resources

Copyright © 2025 Β· Diana Marinova Β· Terms of Use, Disclosure & Privacy Β· Contact me

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok