Today I got another default LinkedIn connection message and I said “That’s it! I am writing a blog post about it”. Taking the time to write a custom LinkedIn connection message is very similar to the situation with writing a custom cover letter.
Deciding What Freelance Services to Offer
Many people come to me saying they don’t have a ‘freelance profession’ or they don’t know what freelance services they can offer to clients. Often they are stuck at this early stage because they put too much pressure on themselves, thinking there’s some kind of magic going on when working as a freelancer.
Let me tell you – whatever your profession is, what you do for a living and what services you offer wouldn’t change much whether you are working as an employee or as a freelancer. The new angel of being a freelancer is that you will have to manage your practice. No boss will tell you what to do – you will have to wear all hats in the office – a marketer, an accountant, a customer service agent, everything that has to do with your business smooth operations. But this won’t change the certain skills you use to offer professional services to clients.
Educating Freelance Clients They Get What They Pay for
Educating freelance clients that they get what they pay for is an important part of the freelance marketing process. As a freelancer and a client, I strongly believe it is the freelancer’s job to sell themselves for the money he or she deems fair. Low-paid competition only makes it harder but nevertheless, it’s not the client’s fault there are people willing to work for pennies. The change lies within us, the freelancers.
So let me tell you a story about educating clients about your prices and why you should stand up for yourself.
How Being Proactive Matters for Freelance Success
Being proactive is one of the most important traits you should have to succeed as a freelancer. Today I’ll briefly talk what this means. I’ll throw in a couple of examples how to do it, too. Watch the video or read the transcript below.
How to Get Freelance Work
Now that you know how to differentiate yourself from the competition, it’s time to put yourself in front of the prospective clients you want to work with. You can get freelance work in a few ways – freelance job boards, pitching clients, LinkedIn networking, referrals, and by letting your clients find you. Depending on your profession, skills, experience and comfort zone, you can do either.
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